Services
Customer Experience Research
Through Customer Experience Research we help you gaining better insights in your customers: their real motivators, their important expectations and the value they are seeking. We help you to identify the main values which drive your customer’s loyalty and track the impact of the delivered CE strategy on loyalty. Different data collection methods (web-based, exit interviews, focus groups etc) are used to deliver reliable & actionable results.
Mystery Shopping
Our aim with any mystery shopping exercise is to get an in-depth look at what is driving customers to and even away from from your business. As we dive in, we get a detailed look at what each location is doing. Success is not a result of just better employees, but better process compliance and customer experience management. Successful businesses are able to quantify, predict, and improve customer experiences. Aligned with our services, you can unlock specific behaviours to improve conversions and experiences.
Competitor Benchmarking & Intelligence
To get ahead of the competition, it is important to identify and understand what drives customers to a competitor. Using price check, surveys, and industry benchmarking, we are able to assess where your brand stands vis-à-vis the competition. Our considerable success in having worked with over 200 leading organisations also helps us here – we are able to spot trends, pick similarities, and see opportunities faster.
Retail Auditing
We use Retail Auditing as a proven methodology to track the performance of your sales channel & trade-marketing investments.
Pricing Research
Our pricing research will deliver you insights on the pricing dynamics in your market. Retailer adherence to pricing policies, competitive price positioning, discount strategies. An increasing multi-channel environment has made it much harder and way more complex to manage your pricing strategies in an optimal way. Specifically if prices are not listed, or when all types of discount strategies are widely used in the sector. B&S‘s customized pricing research caters for different needs. Recommended retail price strategies of manufacturers, discount strategies in automotive, customer-tailored pricing in the insurance industry, online versus offline, promotion strategies and cashback actions. Our competitive research will deliver you detailed information on competitors’ pricing strategies and their respective promotion and discount strategies. We develop customized programs, for retailers as well as for manufacturers.
Consumer behavior Analytics:
Consumer behavior essentially refers to how and why people make the purchase decisions they do. B&S helps Brands to understand this behavior so they can better formulate appropriate marketing stimuli that will result in increased sales and brand loyalty.To understand consumer behavior, B&S examine purchase decision processes, especially any particular triggers that compel consumers to buy a certain product by using Techniques Such as Purchase Driver Analysis, Behavioral Segmentation, Micro Targeting and Eye Tracking Analysis
Banks Collateral & Inventory Check
We provide an accurate picture of physical collateral using technology such as Drones and our patent software which can give banks an exact picture of the collateral pledged by the customer for the purpose of loan and Limits on timely basis.
Operation Audits
Being in par in terms of price and quality only gets you into the game. Service wins the game
